![]() ![]() Best times to post to Facebook: Wednesday at 11 a.m.The report recommends that brands looking to connect to their audience on Facebook should focus on sharing content that drives genuine engagement, since the current algorithm emphasizes friends, family and meaningful connection. With more than 2 billion active users, Facebook is the most populated social media platform. Here are Sprout Social’s recommendations for brand usage on each platform based on global engagement. The report also suggests that brands make use of ViralPost, a tool from Sprout Social designed to target optimal posting times. But the data provides marketers with an overview of engagement that might guide them as they develop and improve their strategies. ![]() “An e-commerce brand may see social engagement follow daily and seasonal patterns of shopping engagement, while a corporate thought leadership account may see plenty of clicks at the start of the workday when readers are looking for inspiration,” the report’s author writes. In the report, Sprout Social acknowledges that successful marketing strategies on major platforms will look different across brands as they connect with their unique audiences. The data is broken down by platform, overall engagement and industry and is similar to research in the AMA’s own Journal of Marketing. Sprout Social recently updated its listings of the best time to post on Facebook, Instagram, Twitter and LinkedIn, based on the activity of 25,000 Sprout users. Sprout Social’s updated listings offer data on Facebook, Twitter, Instagram and LinkedIn ![]()
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